How T&S designed and optimised a data-driven performance marketing program for a leading French travel company across multi-channel acquisition and analytics.
In a highly competitive travel market, customer acquisition depends on reaching the right audience at the right moment. A leading French travel company partnered with T&S to design, deploy and optimise a performance-driven digital marketing program focused on measurable business outcomes — increasing online conversions while supporting in-store customer engagement.
The travel industry relies on seasonal demand, promotional campaigns and rapid customer decision-making, making digital channels essential for generating bookings, capturing qualified leads and maintaining visibility throughout the customer journey. The client wanted to accelerate online sales while encouraging prospects to request quotations and visit physical agencies, and to maximise the impact of its major media campaigns.
T&S defined a media strategy focused on performance objectives and measurable outcomes, then established campaign governance and monitoring processes for full visibility. Tracking was implemented and migrated to Google Analytics to enable reliable analysis and accurate attribution. A multi-channel acquisition approach combined search, social media, display, retargeting, email, affiliate programs and audience targeting, capturing demand at every stage of the journey. Customised dashboards provided real-time monitoring so teams could track KPIs and adjust campaigns quickly.
Through a structured performance marketing approach combining media strategy, analytics, campaign optimisation and real-time monitoring, T&S helped a leading travel company strengthen customer acquisition across digital channels while supporting both online and offline growth.
